Performance Max · No Product Feed

Anti-Crisis Case Study ROAS 9,400%+

"MedVet Trade", a medical-supplies store, was rebuilding after a forced wartime shutdown. Instead of classic display banners we launched a Performance Max campaign without a product feed — and took ROAS from 179% to 9,468% in 60 days.

GoSavageMonkey is a Google Premier Partner — the highest tier of the partner program, awarded to agencies with proven expertise and consistently strong client results.

How ROAS grew — step by step

May 2026July 2026

About the client: "MedVet Trade"

"MedVet Trade" is an online store in the medical niche, importing and selling suture material, surgical instruments, consumables, and medical and veterinary equipment since 2017. Its main sales channel is a storefront on a large marketplace platform.

Suture material Surgical instruments Medical consumables Blood collection supplies Traumatology instruments Veterinary products Medical equipment

The situation

We had been running standard Shopping and feed-based Performance Max campaigns for the client with a stable average ROAS of 1,370% (peaking at 1,670%). Then, in March 2026, war-related events — a damaged warehouse and disrupted imports — forced the client to fully suspend the business. In April MedVet Trade restarted from zero: a brand-new Google Ads account with no history, selling off the surviving stock at a modest ROAS of 200–400% — just enough to keep the business afloat. The task: find a profitable growth point in crisis conditions.

What we did

Tested standard formats for a new product

In May the client secured imports of a promising new product. A standard Shopping campaign returned ROAS ≈ 399%; feed-based Performance Max managed only ≈ 179% — so we kept Shopping and went looking for something better.

Launched Performance Max without a product feed

For the seasonal sales peak the client wanted classic display banners. Instead, we proposed a PMax campaign with no feed — running on Gmail, YouTube, Display, Search and Discover with the client's creatives, optimized for conversions.

Proved the format in one test week

On roughly €600 of test spend the campaign hit ROAS 5,800% — before any real optimization or budget scaling. That confirmed the potential of the format.

Scaled through creatives, not just budget

Refreshed seasonal banners, tested benefit-focused headlines, tuned audience signals on real buyers, cut weak creatives and pointed the algorithm at revenue events. ROAS climbed to 6,100%, then 9,468%.

Results

Comparing the first full scaling month (June 2026) with the optimization period that followed (1–14 July 2026).

ROAS — return on ad spend

179% → 9,468%

From the feed-based PMax test to the final no-feed result — a 53× improvement. Every €1 spent returned over €94 in sales.

CTR

20.69% → 42.19%

After the creative overhaul, almost every second impression earned a click.

Cost per click

€8.05 → €4.72

Traffic cost dropped 55% as ad relevance improved.

Cost per order

€57.16 → €41.73

Acquiring a customer got 27% cheaper while revenue kept growing.

Conversion value

€167,176 → €172,654

More revenue in two weeks than the entire previous month — on 4% less spend.

Test-week ROAS

5,800%

Achieved on just ~€600 of spend, before any optimization — the signal that started it all.

In parallel, the standard Shopping campaigns kept improving month over month — giving the business a diversified ad model instead of dependence on a single format. The project is ongoing, and the scaling potential is far from exhausted.

What this case proves

Performance Max is not only about product ads — a campaign without a product feed can deliver an exceptionally high ROAS through display, search and video creatives. The way an offer is presented in creatives directly drives demand and conversions. And even in crisis conditions, a systematic approach — conversion analysis, audience work, creative testing — turns advertising from a "stay afloat" tool into a stable source of profit.

Data from the ad account

Real screenshots from Google Ads statistics at each stage. Some data is blurred for client confidentiality.

Google Ads screenshot: first no-feed Performance Max test — value/cost 58.52 on the PMax row versus 2–3 for feed-based campaigns — Step 1The first no-feed test: the PMax row shows **conversion value/cost of 58.52 (ROAS 5,852%)** — while feed-based campaigns sat at 2–3.

Google Ads screenshot: seasonal scaling — conversions +900%, CTR 20.69%, value/cost 61.06 — Step 2Seasonal scaling: conversions **+900%**, cost per order **−54%**, value/cost **61.06 (ROAS 6,106%)**.

Google Ads screenshot: final optimization — CTR 42.19%, value/cost 94.68 — Step 3Final optimization: CTR **42.19%**, value/cost **94.68 (ROAS 9,468%)** — with spend down 4%.

Want results like this for your store?

We start with a full Shopify + Google Shopping diagnostic — store, offer, product pages, Merchant Center, feed, tracking and campaigns — so you know exactly what to scale, fix, test or exclude before spending more.

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