Google Shopping · E-commerce

Google Shopping Case Study 3.2× Conversions

The lighting store "Soft" came to us with no analytics and no advertising at all. Within six months, Shopping campaigns became its main sales channel: 655 conversions and €101,075 in orders in the final month.

GoSavageMonkey is a Google Premier Partner — the highest tier of the partner program, awarded to agencies with proven expertise and consistently strong client results.

First month vs final month of the campaign

January 2026July 2026

About the client: "Soft"

"Soft" is an online store specializing in lighting fixtures — from classic and crystal chandeliers to LED sconces and architectural lighting. Nationwide delivery.

Loft-style chandeliers Classic chandeliers Crystal chandeliers Ceiling chandeliers Pendant chandeliers Ceiling-fan chandeliers Shade chandeliers Wall lamps Loft-style sconces LED sconces Architectural lighting

The task

Grow online sales. At the start, the store had no Google Analytics and not a single Google ad campaign — traffic relied on direct visits (42%+) and organic search (17%+). We bet on Google Shopping campaigns.

What we did

Set up analytics from scratch

Connected Google Analytics and configured conversion tracking: orders, add-to-cart, contact views and callback requests. Without this, measuring the ads would have been impossible.

Built Merchant Center and the product feed

Assembled a feed with the client's priority product categories and scheduled a daily refresh at 00:00 — so ads always show current prices and stock availability.

Launched a nationwide Shopping campaign

Started cautiously: manual CPC bidding and a daily budget of just €150 for the first two weeks — to gather statistics without wasting spend.

Tested strategies and kept optimizing

The campaign went through several stages — at each one we tested different bidding strategies until we found the one that fits this business best.

Results

Comparing the first month after launch (16.01–16.02.2026) with the final month of the campaign (10.06–10.07.2026).

Conversions per month

205 → 655

Target actions from ads grew 3.2× — while the cost per click actually went down.

Orders via cart

21 → 47

More than twice as many purchases from ads per month.

Order value per month

€40,964 → €101,075

Revenue from the Shopping campaign grew almost 2.5×.

Cost per click

€1.16 → €0.95

Traffic got 18% cheaper despite scaling clicks 3.6×.

"Call me back" requests

2 → 28

Ads generate not only orders but direct inquiries too.

Paid search share of site traffic

69.3%

Google Shopping became the site's top traffic channel — before launch its share was zero.

Compared to the period before advertising, the site as a whole grew even more: visits +584%, orders via cart +164%, order value +133%, callback requests +156%.

Data from the ad account

Real screenshots from Google Ads statistics and site analytics at different stages of the work. Some data is blurred for client confidentiality.

Google Ads screenshot: first month of the campaign — 113,823 impressions, 2,469 clicks, 205 conversions, CTR 2.17% — Step 1First month after launch: **2,469 clicks and 205 conversions** at a 2.17% CTR.

Google Ads screenshot: after optimization — 476,682 impressions, 8,951 clicks, 655 conversions — Step 2After optimization: **8,951 clicks and 655 conversions** per month — 3× the volume at a lower cost per click.

Site analytics screenshot: visits +584%, orders via cart 1,242 (+164%), order value +133% — OutcomeSite analytics vs the period without ads: **visits +584%, orders +164%, order value +133%**.

Want results like this for your store?

We start with a full Shopify + Google Shopping diagnostic — store, offer, product pages, Merchant Center, feed, tracking and campaigns — so you know exactly what to scale, fix, test or exclude before spending more.

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