Every €1 invested in ads brought the store over €47 in sales. Here's what we did to get there.
GoSavageMonkey is a Google Premier Partner — the highest tier of the partner program, awarded to agencies with proven expertise and consistently strong client results.
“Shkilnyi Dim” (“School House”) is an online store of a group of companies selling stationery and furniture for schools, kindergartens and office spaces. A wide catalog — from paper and photo paper to complete furnishing of educational institutions. Its main buyers are schools, kindergartens, offices and wholesale customers.
Grow sales through the store's website. Search ads set up by previous specialists were not delivering the required turnover — so we bet on Google Shopping campaigns.
Set up a Shopping campaign covering all of the client's products, built the feed and kept optimizing so ads reached people ready to buy.
Split the catalog into groups, analyzed the stats for each one and moved the top-margin items into a separate campaign with a boosted budget.
Moved the campaigns to smart bidding with machine learning — the system learned to bring in buyers cheaper and more often.
Launched a Performance Max campaign with a daily budget of just €15 — and it delivered the record return on ad spend.
Comparing the start of our Shopping campaigns with the final Performance Max result — at the same cost per click.
Return on ad spend grew more than 4×: every €1 invested came back as €47+ in sales.
Every site visit started bringing in four times more money.
3.7× more sales from ads over a comparable period.
Acquiring a customer became almost three times cheaper.
Every 13th visitor from ads placed an order.
Stayed unchanged — growth was achieved without traffic getting more expensive.
Real screenshots from Google Ads statistics at different stages of the work. Monetary amounts are hidden for client confidentiality.
We start with a full Shopify + Google Shopping diagnostic — store, offer, product pages, Merchant Center, feed, tracking and campaigns — so you know exactly what to scale, fix, test or exclude before spending more.